Are You Missing Easy Traffic In Your SEM Campaign?
If you know anything about Pay-Per-Click marketing you have probably heard the term ‘AdWords’. Google’s multi-billion dollar engine for driving paid search results is so pervasive in the paid search...
View ArticleHow To Love Your Ad Position
AdRank in AdWords: How I Learned to Love My Ad Position When you pull up a search result on Google the sponsored Ad links are powered by AdWords in an auction system where you bid a max CPC for what...
View ArticleAuction Insights: It’s new and it’s from Google!
Auction Insights is a new report that helps marketers understand how their ads stand, compared to others in the same auctions. It is somewhat helpful, however, Google still withholds information that...
View ArticleKeyword Match Type – Getting the Most Out of Your Keywords
Keyword Match Type – Getting the Most Out of Your Keywords. I almost didn’t write this blog because, to me, being an AdWords Professional, this is ‘old hat’ and second nature. However, I have run...
View ArticleBing Reporting issues using ‘custom range’
Today I logged into one of my Bing accounts and chose ‘custom range’ for the last 4 days on a account that has a budget of $20/day. Imagine my pulse rate when it showed that I had spend $2,910 instead...
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Google Still the Giant – Just a Slightly Smaller One
Bing, which powers both Bing and Yahoo search engines, is not something to be taken lightly. Bing search proper has a unique demographic: 54% of its users are college educated. Yahoo’s demographics are...
View ArticlePhone Numbers in PPC Ads are Disappearing!
Phone Numbers in PPC Ads are Disappearing! In April of 2013 Google will start to disallow ads that include phone numbers in their text. The Google official word on their policy page is: “In the next...
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No One Clicks on Paid ads? Show Us Those Profit Margins! Search Engines – What are they making these days? In the last couple of weeks the first quarter financials were reported for Google and...
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The Ever Shrinking Organic Landscape
If you look at a search engine result page (SERP for those of us not born with a digital spoon in our mouth) of the top search engine you will find that what once dominated the page, the organic...
View ArticleKeep Your Passwords Secure – The New Scam in PPC.
Keep Your Passwords Secure – The New Scam in PPC. We all know that we should be using strong passwords that are at least 8 characters long, use upper / lower case, numbers and specialized characters....
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